During his internationally recognised career, Borkowski has represented figures including Prince and Led Zeppelin and worked with corporate names such as Selfridges, GSK and American Express. He also has helped personalities such as Mikhail Gorbachev and Damien Hirst and provided strategic consultancy for brands such as Mercedes Benz, Sony, Vodafone and Ikea.
Borkowski is a regular contributor to BBC Today (Radio 4), The Independent and The Guardian, among many others. He is also a commentator for Fox News, NBC, CNN for the USA and Canada’s CNBC. Borkowski has recently contributed to Channel 5 documentaries on McDonalds and the Meghan Markle brand.
In summer 2018, Borkowski's expertise was utilised extensively in interviews with FOX US, Heat, Bauer, The Sun, The Mirror, Express and Talk Sport, on hot topics including, Roger Federer, England's World Cup adventure, Gareth Southgate, as well as the relationship issues surrounding Cheryl Cole and the Rooney's relocation to Washington DC.
Borkowski has a regular Youtube series with Kevin O'Sullivan called Off The Fence - a chat they describe as; two blokes trying to find a perspective on events in the news. Borkowski also joins the Kevin O’Sullivan show on Love Sport Radio for a weekly news round-up.
Borkowski offers thought-provoking speeches on the communications industry and has delivered talks for Microsoft, Unilever, TEDx Warsaw, to name just a few. His innovative topics range from “The Fame Formula” to “Googlephobia”, and of special mention is his trademark Adventure Capitalism, a talk commissioned by the 2012 edition of the London Olympic Cultural Festival. Borkowski has published two works: Improperganda: The Art of the Publicity Stunt; and The Fame Formula, which sold over 40k copies. He has been listed in the top 25 PR influencers by PR Week, entered into the Brand Republic Hall of Fame and also into the PR Week’s Power Book since it began.
Lord Maurice Saatchi, co-founder of global ad agency Saatchi & Saatchi, argued that “It is very distressing for someone who believes it pays to advertise to find it pays even better to hire Borkowski… the whole thing was absolutely spectacular…He’s a worshipper, a high priest; he pays homage to the art of publicity.”