Adam regularly speaks about the future of AI - using real-life examples and relatable anecdotes to demystify the hype, and align audiences on what it is, what it is not, and what impact it will have in on individuals, organisations, and society. Adam also discusses innovation in the context of AI, and questions whether typical organisational structures and process are setup to attract, retain and empower AI talent. Finally, Adam touches on AI applications both externally and within organisations, including how it's being used to decentralise decision making, and even set salaries. Adam has recently keynoted for Google, Barclays, Society Générale, L&Q, GSK, Pearson, the House of Commons, The US Trademark Office, CineEurope and ImpactAI - and recently won 'best speaker' when presenting his published paper on the impact of AI on branding in New York.

Adam West

Artificial Intelligence - Demystifying the Hype

Adam is head of marketing at one of Europe's fastest growing AI companies that combine machine learning and optimisation to solve efficiency problems for some of the world's best-known companies.  

Adam regularly speaks about the future of AI - using real-life examples and relatable anecdotes to demystify the hype, and align audiences on what it is, what it is not, and what impact it will have in on individuals, organisations, and society. Adam also discusses innovation in the context of AI, and questions whether typical organisational structures and process are setup to attract, retain and empower AI talent. Finally, Adam touches on AI applications both externally and within organisations, including how it's being used to decentralise decision making, and even set salaries. Adam has recently keynoted for Google, Barclays, Society Générale, L&Q, GSK, Pearson, the House of Commons, The US Trademark Office, CineEurope and ImpactAI - and recently won 'best speaker' when presenting his published paper on the impact of AI on branding in New York.

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